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Audience simulation studio
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Know how they'll react before you launch.

Sway tests your idea on a simulated crowd of customers. Each one has a budget, habits, and opinions, and they talk to each other. You get a report on who's in, who pushes back, and why.

See a sample reportBook your first test
// Live simulation

+$2 on the combo meal

Round 05
41%Into it
23%Undecided
36%Pushing back
24 hrsTypical turnaround
1,000Simulated customers per test
40Rounds of conversation
$1,500Starting price
01 · Process

From idea to answers in one day.

No recruiting. No scheduling. No waiting weeks to find out what people think.

01 /

Send the idea

An ad, a new price, a launch. Share what you’re considering and who it’s for.

02 /

We build your crowd

1,000 simulated customers, each with their own budget, habits, and opinions.

03 /

The crowd reacts

40 rounds of conversation. Opinions form, spread, and change as customers talk.

04 /

You get the report

Who’s in, who pushes back, and why. Clear findings and a better way forward.

02 · Sample report

This is what lands in your inbox.

Not a wall of data. A clear read on the reaction, the reasons behind it, and what to do next.

Sway report · Pricing test

Big Lou's Burgers: $2 increase on combo meals

Example · fictional business
The overall reaction
41% accept23% undecided36% push back
Simulated customers
1,000
Conversation rounds
40
Most upset group
Students 18–24
Least bothered
Families at lunch

Why they pushed back

48%

Portions stayed the same, so it feels like pure markup.

27%

Compared it to a competitor’s $8.99 deal.

15%

No reason given for the increase.

Message that tested best
“Our beef just went local. Combos are $2 more and now include free refills.”

Push-back dropped from 36% to 19%.

03 · Use cases

Anything people will have an opinion about.

If it changes what your customers see, pay, or believe, it’s worth a rehearsal.

A

Ads and creative

Find the message that lands before you spend on media.

B

Price changes

See who accepts the increase, and what softens the push-back.

C

Product launches

Understand the appetite before you bring something new to market.

D

Rebrands

Test a new name, identity, or direction with your audience.

E

Announcements

Rehearse the reaction to your next big piece of news.

F

Campaign messages

Find the words that persuade, not just the ones that sound good.

04 · Pricing

Focus-group answers in a day, not a month.

Start with one question. Or make audience simulation part of how your team makes decisions.

Single Test

$1,500

One idea. A clear answer.

  • One idea, up to 2 versions
  • 1,000 simulated customers
  • Report in 24 hours
  • One revision

Monthly

Most popular
$5,000 / month

For teams that keep moving.

  • Up to 6 tests per month
  • Custom audiences
  • 12-hour turnaround
  • Monthly strategy call

Enterprise

$15,000+

Built around your business.

  • Multi-market simulations
  • Ongoing audience tracking
  • White-label reports
  • Dedicated analyst

Agency partner program

Resell Sway tests to your clients under your own brand, at wholesale pricing.

05 · Book a test

Tell us what you're about to launch.

A few details are all we need to get started. We’ll take it from there.

Reply time
Within 1 business day
Report delivered
24 hours after kickoff
Payment
Invoice before the run

Sway rehearses how people are likely to react. It doesn't guarantee results, predict sales, or replace real customer research. The percentages are a direction, not a forecast. We’ll always be straight with you about what the findings can — and can’t — tell you.

No payment now. We'll confirm the scope before we run anything.

06 · Questions

A little more clarity.

Good questions. Straight answers.

Are these real people?

No. These are AI agents with simulated budgets, habits, and opinions. They interact with each other to explore how different audience groups might respond. We never present them as real research participants.

How accurate is it?

Think of Sway as a rehearsal, not a crystal ball. The percentages show direction, not a forecast of sales or real-world behavior. Use the findings alongside your own customer research and judgment.

What do I need to send?

Your idea or creative, the audience you want to reach, any relevant context, and the question you want answered. For a price change, include the current price and what’s changing. We’ll confirm the scope before kickoff.

Is my idea kept private?

Your request is accessible only to authorized Sway admins. We don’t publish your idea or report. Only share information you’re comfortable having analyzed; ask us about any additional confidentiality requirements before kickoff.